Explore Asti and Monferrato: unique culture, rich traditions, and vibrant…

September in Asti

Piazza Alfieri
La Cattedrale di Santa Maria Assunta è una delle più grandi cattedrali del Piemonte.

Monferrato is a land rich in charm and traditions, and one of the best times to discover our territory is during the Douja D’Or, an unmissable event that takes place every year in Asti in the month of September. This festival represents a unique opportunity to immerse oneself in the heart of local food and wine culture, primarily celebrating the wine, culture, and history of this stunning area of Piedmont.

Asti: A City of History, Culture, and Tradition

Asti is a city that perfectly embodies the charm of Piedmont, with a history spanning over two thousand years. Founded by the Romans, Asti has preserved its rich historical and cultural heritage over time, becoming a reference point for lovers of art and tradition.

Walking through its historic center, it is impossible not to be captivated by the medieval towers, noble palaces, and ancient churches that tell stories of a glorious past.

The Cathedral of Santa Maria Assunta, one of the largest in Piedmont, with its Gothic architecture and its precious frescoes, represents one of the most significant symbols of the city. But Asti is not just history; it is also a lively and modern city, which has managed to renew itself over time without losing its connection to its roots.

In addition to its historical beauties, the city offers cultural events and traditional manifestations, like the famous Palio di Asti, one of the oldest horse races in Italy, and naturally, the Douja D’Or which highlights the long winemaking tradition of the territory turning the city into a true wine capital for ten days.

Uva Barbera

A World of Wine in Asti: Douja D’Or Among Events and Flavors

The Douja D’Or is one of the most prestigious events in the Italian wine scene, attracting enthusiasts from all over the world every year. This festival, which takes place from the second to the third weekend of September, stands out not only for its excellent wine tastings but also for a rich program of cultural and gastronomic events.

During the event, Asti transforms into a lively stage where ancient streets, squares, and historical buildings host tastings, masterclasses, performances, and exhibitions​.

The Taste of the Territory: Unique Food and Wine Experiences

Participating in the Douja D’Or means having the opportunity to savor the best of Italian wine production. From the famous DOCG and DOC wines of Piedmont, like Barbera d’Asti and Moscato d’Asti, to the typical dishes of the Piedmontese tradition, indeed a complete sensory experience.

The restaurants and farms in the area offer special menus paired with award-winning wines, allowing visitors to discover new flavors and ancient recipes reinterpreted​

Doja d'Or
Stand Gastronomico delle Sagre

Beyond Wine: Art, Culture, and More

The Douja D’Or is not just a wine festival; it’s a celebration of culture and traditions of Asti. During the ten days of the event, it’s possible to participate in workshops, art exhibitions, concerts, and performances that narrate the history and culture of this fascinating city.

Guided tours and cultural itineraries offered during the festival allow exploring Asti in depth, discovering its hidden treasures and immersing oneself in its unique atmosphere​.

All That’s Left Is to Plan Your Visit

Here in Monferrato, every season is an explosion of flavors, and spring is no exception. Local chefs are masters at using fresh seasonal ingredients to create dishes that reflect the local culinary tradition, with a touch of modernity.

This is the perfect time to enjoy spring specialties, such as local asparagus, fresh cheeses, and young wines, which embody the essence of Monferrato.

Copyright of images @visitasti

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Opportunities to be together

Sharing special moments with loved ones is an art, and we are here to make every moment unforgettable. In the heart of Monferrato, breathtaking scenery and a special welcome await you, convivial moments around tables of delicious food and wine. From fine wine tastings to relaxing moments in our spa, every activity is designed to create precious memories. Here, the taste of shared emotions is a viaticum towards experiences that will remain in the heart, always ready to become the ideal setting for new occasions of joy together.

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